About us
This is our story
WebStyleStory was created by François-Xavier Watine and Aurélien Chivot.

François-Xavier is a former Marketing Director of a leading marketing & advertising agency in Paris. He started taking photographs when he was 10 and he never stopped.

Aurélien is a computer engineer, a full stack developer and a growth hacker.

They created WebStyleStory in 2013 in Paris with the idea to help fashion brands to collaborate with influencers and to have beautiful images that sell.

WebStyleStory acted as a catalyst for François-Xavier's photography career. As he started to go to all the Fashion Weeks to meet fashion brand professionals and influencers, he kept shooting photographs and he soon became one of the few worldwide references for street style photography.

François-Xavier's photographs became their best tool to complete WebStyleStory's mission and help brands tell their story in a compelling way, alongside an incredible network of creators and influencers. WebStyleStory agency is now the brands' best ally for brand content creation and influencers' marketing.

With a growing passion and expertise for social networks and story telling, and thanks to Aurelien's computing expertise, they created, a directory to find creators and influencers, and to discover, share and create the best Snapchat and Instagram stories.

Photo by François-Xavier Watine. Chiara Ferragni shot by a crowd of Streetstyle photographers during Paris Fashion Week.
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